Review: Visual Impact Muscle Building by Rusty Moore

Program Name: Visual Impact Muscle Building
Program Author: Rusty Moore
Official Website: http://visualimpactmusclebuilding.com
Review by: Joe Koppel-TopExerciseWorkouts Editor
Cost: Standard $47
Refund Policy: 60 Day Unconditional
Delivery Method: Immediate access via download
Other Products from This Author: Visual Impact for Women, Visual Impact Cardio

About the Author Rusty Moore

Rusty Moore is a full-time fitness author & fitness blogger with several online fitness products. He began launching his products in 2007 with the goal of creating a product with his approach to get the “Lean Hollywood Look” which nobody was doing at the time.

Within months he was getting over 2000 visitors a day and realized that there was a large and underserved group of men and women who didn’t want to look like a bulky bodybuilder but instead look like the Hollywood icons they see on the big screen. He now has millions of visitors a year.

Rusty was in innovator in bringing the first real comprehensive course designed specifically to get the lean, fit, muscular look but without the puffy overdone bulky physique resulting in shrink wrapped tight looking muscles. Some people that Rusty uses as examples of this look are Taylor Lautner, Cam Gigandet and Brad Pitt.

Rusty wanted to have the “GQ” look and a decent amount of muscle. After seeing Brad Pitt in Fight Club in 1999 he was impressed with the outstanding shape he had and still able to look stylish and hip in his regular clothes so Rusty chose the goal of leaning down and losing muscle mass on purpose.

Guy’s at the gym were asking on a regular basis for workout advice which was hard to do in 10 minutes. Rusty’s approach is not to please everyone but to focus on the science and methodology of creating a slim and sexy body and not to develop the bulky bodybuilder look for which there are tons of other products for.

As a result the Visual Impact offerings including Visual Impact Muscle Building have become the go-to sites for the lean Hollywood Look focusing on getting fit, slim and stylin’ in your outfit. Rusty has trained for over 23 years in gym settings learning and developing his system and is a tireless researcher. He works with other fitness experts and has developed methods that work.

Rusty walks the walk and stays in great shape all the time. He doesn’t just talk theory but is very engaged with his websites and blogs interacting with all his clients. I have to say it takes a special approach to get slim and lean while maintaining defined muscular tone and Rusty brings a lot of training and experience to the table to make his offering worthwhile.

Visual Impact Muscle Building Overview

Rusty realized that simply gaining any number of pounds of muscle wherever they wind up is not the way to an attractive body and that untargeted muscle is easy, overrated and will just lead to a bulky and puffy physique. His assertion is, a little bit slim is better than an overly muscular and blocky physique that most bodybuilders wind up with.

Rusty explains two different types of muscle growth:

“Sarcoplasmic Hypertrophy: This is growth caused by the increase in fluid (sarcoplasm) within a muscle cell. This is a fast way to increase the size of a muscle, but since sarcoplasm is a fluid and can’t contract…it won’t make the muscle significantly stronger.”

Myofibrillar Hypertrophy: This is actual muscle fiber growth. This adds a lot less to the size of a muscle than sarcoplasmic growth, but since muscle fiber can contract…it will make the muscles significantly stronger.

Rusty says it is much more than just reducing body fat and gaining muscle indiscriminately. If you have too much sarcoplasmic focused training it will create a large “fluffy” look. The muscles are not sharp and angular but rounded and puffy instead. If you have too much focus on myofibrillar training it will create smaller more dense muscles. Even though the muscles are angular and hard they will tend to be undersized.

He asserts that the correct combination of both types of growth will create the ideal look of your muscles. For a much clearer definition of these muscle building types watch the very informative 4 part short video series on the Visual Impact Muscle Building sales page.

Many trainers assert that it is primarily a matter of reducing body fat to get lean but that is only partially right. To get the lean shrink wrapped look your skin needs time to catch up. That’s why many who prepare for summer by losing weight and leaning out actually don’t look their best in June but instead July or August after their skin has had time to tighten up and get better muscle definition usually in 6-8 weeks.

Nobody has had the laser focus on the “Hollywood Look” like Rusty has. This has set Visual Impact Muscle Building apart from all the others out there. On Rusty’s website he claims tens of thousands have now tested and tried his program with phenomenal results. His main focus is on losing body fat while increasing the muscle density but not increasing the muscle size.

His 72 page course advances the techniques he has designed to create a physique that is sharp, angular with hard muscles. It is not a cookie cutter plan with a bunch of stuff you already know but one that is designed to teach you all the variables to dial in and tweak it to get the lean look you desire. It is a three phase plan with each one building upon the other to get a razor sharp physique.

Rusty’s plan says for you to continue to use what you like best as far as free weights, machines and bodyweight for example. Use your own favorite form of resistance. Don’t fall for the myth that says you have to use free weights to get ripped. Many people use the plan with a variety of resistance training methods.

His idea is not to tell you what exercises to perform because most people know what they like and that is important, but he also includes a 227 page ebook full of exercise demonstrations to target specific muscle groups with clickable navigation which means that you click on a body part and it will take you right to it. You will never run out of exercises to target any body part.

Rusty’s goal is teaching you what it takes to get the lean Hollywood Look and truly believes this will surpass what any typical trainer would teach you and will give you control of how your muscles look. Here are a few more topics covered in the Visual Impact Muscle Building Program:

• Teaches what mass building “feels like” so you are sure you’re actually building muscle and not just getting sore.
• Why just adding “progressive resistance” doesn’t guarantee you will add muscle mass.
• Lighter lifting is better for mass and heavy lifting is better for tone. Most have this switched around, by getting it right you can create the perfect look.
• A “bonus phase” with a strategy to pack on 5 to 10 pounds of fat free mass right before an event ensuring a shrink wrapped hard muscle look.
• Turn weak body parts into strong ones without over training.
• Shows how to change up routine so you don’t add mass to your legs, hips and butt.
• Create defined hard muscles that look that way all day, not just when training and pumping.
• Get masculine squared pecs instead of typical puffy rounded bodybuilder pecs.
• Build ab density instead of just size for defined etched abs.

Visual Impact Muscle Building Food and Diet Choices

I contacted Rusty about the food and diet portion of the program and this is what he had to say:

“I actually believe diet is pretty easy. I give you a formula to figure out calories in each phase. I used to obsess about macronutrients and ratios and all of that. Now I’m convinced beyond a shadow of a doubt, that it really just comes down to calories.

Whether you want to eat the proper calories in 6 meals, 3 meals, or even 2 times per day…you will get outstanding results if your calories are in line….and you really don’t even need close to the amount of protein suggested by typical bodybuilding fitness publications.

Hope that helps,

-Rusty”

Visual Impact Muscle Building Pros

• It masters the technique of increasing the muscle tone of a body part, while decreasing the size of the same body part for angular definition.
• Has a specific plan to follow.
• Plan was created by a well known and established fitness trainer with a long track record.
• Plan is customizable to your specific needs.

Visual Impact Muscle Building Cons

• Takes real dedication and commitment just like any other fitness program.
• Diet requires low calorie low fat diet

Included With Visual Impact Muscle Building

• Visual Impact Muscle Building (72 page course)
• Visual Impact Exercise Demonstrations (227 page with clickable navigation)
• Printable Workout Charts (print these out and take to the gym to follow)
• Interactive access to Rusty’s blog called Fitness Black Book

Customer Ratings and Testimonials

Rusty’s workout programs and his blog have a huge following. You can view many 5 star customer reviews by satisfied clients on his blog for all his products. His Facebook page has over 27,341 likes, many positive comments and more good information. His blog has hundreds of helpful articles and comments from users of his products.

Final Conclusions

Visual Impact Muscle Building and all his products have a huge following and a good reputation for products that are effective and work if you follow the guidelines. Rusty is a legitimate and trusted trainer that has been on the scene for years sharing his fitness advice and improving the lives of those using his product. I give it thumbs up for content, price and effectiveness. The price is only $47, that is less than the cost of one training session with a personal trainer and has a money back guarantee. For further information visit the official website Visual Impact Muscle Building now.

–Additional Products from Rusty Moore–

—Abs Blueprint from Rusty Moore, a free offering—